Hi, I am Tamara Alzayat, the founder of Eve’s Mania. Ahhh, It feels good to get this name out of my head and to the world.
This name popped up in my head in my entrepreneurship class in 2014 when I had to plan for a business. The assignment was to write a business plan for a future business. I wrote a plan for an online fashion business, and I actually planned it like I was going to launch it in the upcoming days. But months after, fear and doubt creeped in, and I just put everything on hold and told my self to keep it for the "future" when "I am ready" and I went on with my life. For four years, this idea of opening an online fashion business for women stayed in my heart and on my mind.
After going through so many jobs and working in different industries, I realized how unsatisfied I felt and constantly found myself planning my exit out of whatever job I had at the time and I realized that no one is really ever ready to open a business, you can research and plan but you won't really know until you try.
October of 2018, I was with a close friend of mine and we were talking about life since she had gone through a life threatening experience (Cancer), so you can imagine she viewed life in a different way, perhaps valued it more. And at that time I was truly unhappy with my stagnant, meaningless life. My friend had been associating herself with motivational podcasts and books, so I started doing the same! I listened to motivational podcasts, read books, went to seminars, and the more I affiliated myself with these type of people, the more I could relate to them and really connect with the things they said and the thoughts they had, and that was what made me believe I can turn my dream into a goal and pushed me to take action.
My initial plan was to open a business in fashion for women, but honestly, that didn't feel enough, I was worried if it didn't have a meaningful goal behind my business, then I would give up on it when things get tough. I knew I had to build a brand that wasn't just 'cute' but significant as well, something that would make a positive change in this world.
I started designing each fashion item with a message for the wearer that would remind them to believe in themselves.
And the messages starting flowing and the pieces started coming together, the first item I designed was a hat because that's my favorite accessory. I believe a hat upgrades a woman's look and adds so much confidence to her appearance.
Eve's Mania will continue to be my way of reminding women of qualities they may have forgotten they had and to be a woman's constant flow of positivity.
P.S. my friend kicked cancer's butt and she is now on her own journey of opening a business;)